Looking beyond.
An extraordinary ability
Looking beyond.
To understand social interactions, we have to look beyond appearances. This is – and always has been – our mission.
Established in 2000, Meta Research has always taken pride in its lean, smart organization.
An extraordinary ability to listen, a profound knowledge of the Italian marketplace, UK-trained market research skills: this is Meta Research, the most dependable qualitative research agency in healthcare, pharmaceuticals, food and nutrition. Meta Research is at your side as you face future challenges. To go ahead, you have to look ahead.
An extraordinary ability to listen, a profound knowledge of the Italian marketplace, UK-trained market research skills: this is Meta Research, the most dependable qualitative research agency in healthcare, pharmaceuticals, food and nutrition. Meta Research is at your side as you face future challenges. To go ahead, you have to look ahead.
About us
The most dependable qualitative research agency.
Meta Research is a market research agency with a strong focus on social studies.
Established in 2000, the company relies on the high professional skills and experience in market research of both founder and staff members. EphMRA – PBRIG
Data with a human touch.
human touch
Data with a human touch.
In this digital era, data sometimes sound more important than individuals in our society. The lesson learnt in the research studies we conducted on behalf of major companies and both private and public institutions, is that emotions add great value – not just in economic but mostly in ethical terms.
Individuals are the starting point of scientific research.
And they are the goal of market research.
What we do.
What we do
Others may look for a solution, we simply find it.
Conducting a survey requires technical skills, but to reach your goals we have to go deeper.
Today, knowledge is not only the output of scientific studies: we at Meta Research listen carefully – and, above all, understand – what pharmaceutical companies or healthcare professionals tell us.
And we understand – better than anyone else – how useful or necessary the data and information collected can be for patients, clients, institutions or bio-medical campuses.
Others ask questions, we provide the answers
BEHAVIOURS
personality and lifestyles, motivations and resistance, compliance, barriers, cultural influence.
PATIENTS
ethnographic lived experience, emotional journey, unmet-needs, emotional insights.
PHYSICIANS
most therapeutic areas, new product launch, patient segmentation, brand identity, brand experience.
KOLs/PAYER’s adviser KOLs; AIFA; Pharmacy Directors
budget founding, price evaluation, guidelines, early molecule development, phase III clinical trials.
PRODUCTS
concept tests, packaging tests, name tests, brand image etc.
COMMUNICATION
support to creative and advertising strategies, copy tests, message testing.
How we do it.
How we do it
Look ahead,
you’ll get ahead.
We at Meta Research are well aware of the importance of theory and practice in scientific research, however fieldwork has shown us how emotions are the key to achieving success. The awards we received so far prove it.
Meta Research techniques
Others ask Questions,
We provide the Answers.
o Analyse the client’s needs
o Define goals
o Choose the sample
o Select the research techniques
o Specialized recruiters throughout the country
o Content Analysis in English – Full Reports and Presentation
o Premium translations from English into Italian
– In-depth interviews – IDI, dyads, triads
– Focus Groups -> creative sessions, brainstorming
o Role Playing
o Laddering
o Semiotic Analysis
o Behavioural analysis -> HCP decision-makers – patient experiences
o Patient segmentation
– Full-day ethnographic interviews (HCPs and patients)
– TDIs, F2F, Web-assisted TDIs, CATIs
– Ethnographic interviews with HCPs, caregivers and patients
– Reflective Diaries with patients, caregivers and health professionals
– Cognitive interviews
• KOLs
• Hospital specialists
• GPs
• Hospital Directors
• Payers / AIFA
• Hospital Pharmacists
• Pharmacists
• Biologists – Directors of Labs
• Nurses
• Patients
• Care-givers
Meta works across a wide range of therapy areas, with our core focus covering:
• Cancer
• Diabetes
• Autoimmune
• Opthalmology
• Dermatology
• Neurology
• Haematology
• Multiple Sclerosis
• Surgical
• Infectve Disease
• Medical Devices
Payers, ex AIFA Members, ex EMA Members, Hospital Pharmacists Directors, Hospital Directors
highly skilled quantitative and qualitative researcher
Nuccia Di Giovanni's Bio.
Graduated in London in Psycholinguistics and trained in UK, Nuccia Di Giovanni has been working in market research for over 20 years.
Bi-lingual Italian and English, Nuccia has over 20 years of market research experience.
Nuccia is a highly skilled quantitative and qualitative moderator, she has personally interviewed a variety of payers, including AIFA representatives, regional government, local health units and hospital formulary decision-makers.
Nuccia is conversant with a variety of research methodologies (IDIs, TDIs, focus groups etc.) across all therapy areas.
Her professional background
includes 5 years at ISIS Research Ltd in London – where she was in charge of the Italian Pharma Market – and 6 years as Managing Director of ISIS Italia, in Rome.
Nuccia owns 75% of the company.
She carries out most of the moderation of focus groups and challenging interviews with KOLs, payers, and patients.
Nuccia is chairman of Meta Research, specialized in pharmaceutical and medical marketing research.
She has worked for multiple global pharmaceutical companies.
About us
A few reviews.
“Meta Research is the first agency we think about for qualitative and quantitative healthcare research in Italy. Our relationship spans more than 20 years and we have always appreciated the high-quality interviews and moderation with HCPs. Additionally, Meta Research is a true team player, flexible and keeping to tough deadlines”. J. B., Managing Director Aequus Research Ltd”
J. B.
Managing Director Aequus Research Ltd - UK
“I have had the pleasure of partnering with Meta Research for over a decade. Nuccia and her team bring all the very best things I could wish for in a research partner – responsive, capable, competitive, and driven by excellence. This has made it an easy choice when selecting a research partner in Italy for high visibility and impact project work. I wouldn’t hesitate to recommend the team at Meta for even the most challenging research sample”.
N. P.
Director - Infinity Access - UK
“It was great to work with Meta, really a pleasure! I know this was a tough project and you handled it extremely well”.
M.A.
Global Research Director - In Sync Strategy - Canada
“It has been an absolute pleasure working with you. Your competence in oncology has made the insights of this project highly valuable”
G.B.
Adelphi Value - UK
“We have worked with Meta for over a decade, and find them to be consistently reliable and able to use their broad oncology experience to deliver quality insights to some of the tightest deadlines”.
J. C.
Managing Director - Horizon Research - UK
“Meta Research has been our preferred partner for Italian fieldwork for many decades. They have never failed to deliver on time. Some of our recruitment requires difficult samples and Meta have always been very obliging and fulfilled challenging tasks.”
S.M.
managing director Global Agency - UK
AWARDS
Best Practice Award’
from Eli Lilly Global.
PBIRG Phoenix
3 rd Place Award for best Poster on: Maximising the voice of the oncology patient and Drive pharmaceutical innovation.
Contact Us
Get In Touch
We are here to help you. Plus, you can find most answers to your questions right on Meta Research techniques.